Tuesday, 28 August 2007

Creative enterprises: free e-book "T-Shirts and Suits" download

The book "T-Shirts and Suits - A Guide to the Business of Creativity" is available for download as a PDF, free for personal use under a Creative Commons BY-NC-ND licence.

It's by David Parrish, who works as a business consultant to the "creative industries" or "cultural industries" - defined as including advertising; architecture; the art and antiques market; crafts; design; designer fashion; film and video; interactive leisure software; music; the performing arts; publishing; software and computer games; and television and radio.

The book provides help, guidance on best practices and general advice for start-up or growing creative businesses under topics such as marketing, intellectual property, finance, competition and leadership, including 11 interesting "Ideas in action" case studies, under the chapter headings:
1. Creativity and Business
2. Know Yourself
3. Keeping a Lookout
4. The Magic of Marketing
5. Dealing with Competition
6. Protecting your Creativity
7. Counting your Money
9. Leadership and Management
10. Business Feasibility
11. Your Route to Success.

The book was first published in paperback in 2005 and has had some truly excellent endorsements and reviews, having been called "essential", "very useful", "practical", "inspirational" and more (e.g. see the Amazon reviews). It certainly is an easy read, a lot more jargon-free than many management books. Much of it appears to be "common sense" to me, but often a down to earth "back to basics", practical approach is exactly what's needed in terms of a how-to manual. And the case studies are instructive and helpful. Its RRP is £15 for the paperback, so if you're a would-be entrepreneur in a creative field, the e-book is well worth a download and read.

The PDF is just under 2 MB (117 pgs) and you can download it from: ECCA or David Parrish's site. Or buy the paperback if you prefer: T-shirts and Suits: A Guide to the Business of Creativity.

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