Friday, 5 September 2008

Music tastes & your personality

Your tastes in music apparently correlate with your personality type, according to recent research - a study of over 36,000 people from all over the world, carried out by music psychologist Professor Adrian North, head of Applied Psychology at Heriot-Watt University, as reported by the BBC.

Prof. North was quoted as (not surprisingly, I suppose) picking up on the marketing angle:
"If you know a person's music preference you can tell what kind of person they are, who to sell to" - and, I guess, how best to sell something to them!

Interestingly, according to the study very different musical styles can be enjoyed by the same kinds of people. Rock / heavy metal fans and classical music fans are similar: both are creative, introverted (!) and at ease, though classical music lovers it seems have more self-esteem.

Check out what your musical tastes say about your personality in terms of self-esteem, creativity, are you an outgoing extrovert or introverted / shy, and are you gentle, hardworking, at ease - or not!

As I like both pop and classical genres, and yes rock too, I am apparently both not creative and creative at the same time, and I have both high and low self-esteem. Go figure. (Or, probably, it depends on how I'm feeling at a particular time. Which would make sense.)

Their research into people and their musical preferences is still ongoing, so if you want to help out you can complete their online "People into Music" questionnaire (you don't have to live in the UK). Note: that page takes forever to load, I suspect lots of people are wading in there.

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