Blogger Buzz announced that Blogger Beta was finally "feature complete", a post in Google's Adwords blog targeted owners or managers of small to medium sized businesses (SMBs) that use AdWords - we tend to call them SMEs (small to medium sized enterprises) here in Europe - plugging Blogger (particularly the non-techieness of Beta), Google Apps for Your Domain (introduced in August) and Google Docs & Spreadsheets (which Google recently launched as a combo) as free tools that businesses can use.
I wonder if, given the increasing competition for the online advertising dollar, Google plan as part of their future strategy to market their other Web services to enterprise. Yes, those Web apps are free for now but maybe they'll start charging at some point, as they do for their Google search appliance. Diversification sounds a sensible strategy for Google, to me.
But, with so many different apps and services to their bow, I believe it's more vital than ever for Google to approach them in a consistent, co-ordinated way (that common phrase "joined up thinking" comes to mind). I have examples of inconsistencies, which I shall be blogging about, but for now let me leave you with this random funny - I noticed that the Adwords blog post, instead of linking the word "Blogger" to Blogger Beta, links to "http://big.corp.google.com/beta.blogger.com" (which, if you try to click it, simply leads to a "file/server not found" error message. I tried http://big.corp.google.com too, and nada). Hmmm, "big.corp"? Maybe Google will be targeting the big corporations next...
No doubt Google will correct the link when they spot it, so here's a screenshot for proof! (see the cursor and status bar bottom left?):